Getting a food product on the market, and keeping it there, isn’t easy.

Grounded Strategies is a Canadian company that helps food and natural health product entrepreneurs establish and grow their markets. Whether you are a new or established company needing help preparing for market or business growth, or an organization that assists entrepreneurs, we offer strategic consulting, training and market intelligence to help you get where you want to go faster. With our experience and connections in virtually every aspect of the food and natural health product industry, Grounded Strategies provides you with the skills and resources you need to grow your business.

Some Of Our Work

Are you looking to grow your domestic or international market?

Take advantage of new market opportunities through effective market research and planning.

Find Out More

What People Say

I found Gayle Palas of Grounded Strategies to have a very creative and yet hands style when it came to mentoring my marketing staff at Zero Xeno.
Bonnie Penner, Zero Xeno
It was great to work with Gayle. The Introduction to E-commerce seminar was very well run and I am confident that the attendees took away some good ‘food’ for thought.
Bob Hermanutz, Purdys Chocolatier - Presenter at Introduction to E-Commerce Seminar, March 1, 2016

Our Process Produces Results


We want to understand your business.  Getting to know you, your product or service are fundamental to our process.


Great planning is where it all begins to take shape.  We work with your team to put together the best plan for your organization.


Our extensive food industry experience enables us to provide the specific training and connections you need.


 We’ll provide you with new skills, connections, and resources as well as teach you how to best use them.


The food industry is dynamic, people change and trends change. We help you stay prepared.

Grow your business with Grounded Strategies

We’re Here To Help Your Business Grow!

Through Creative Ideas, Innovative Solutions & Hard Work